When news breaks, your teams turn on. You stop what you’re doing and focus on getting and reporting the story, as quickly and accurately as possible.
Simultaneously, citizen journalists spin up as well, providing their own eye witness reports from the scene via social media, updating from the scene as situations unfold, sharing & commenting on news reports & social posts, and showing outpourings of support remotely.
While sometimes perceived as competing initiatives, traditional journalism & social journalism are ultimately complementary. The voice of the crowd coming from social can help traditional journalists tell the whole story of a breaking news event. The key is being able to do so quickly and without having to manually sift through different social networks to find the best content
The Digital Team at Beasley Broadcast Group (BBGI) saw first-hand the power of automating social media curation to accommodate social journalism as breaking news was recently transpiring. According to Kimberly Sonneborn, BBGI’s VP Digital Product Development: “We were delivering news of the event 20-30 minutes before the mainstream news sites were able to report on it.”
Watch the video below to learn more about how Crowdynews helps augment your editorial content with the best content from the social web using social media curation.