This Tuesday to Thursday, November 17-19, Asia’s publishing industry comes together in Hong Kong for Digital Media Asia 2015 (DMA). DMA has become Asia’s largest digital event dedicated to the news publishing industry. Close to 200 media executives from 27 countries gather in Hong Kong this week for the conference to talk about innovations in news.
Topics include ‘Media for Millennials’. In many sessions and workshop people will discuss how publishers are able to attract and build a business around a younger demographic. Millennials spend more time on their mobile phones than any other demographic. To reach and engage this younger audience, you need to have a mobile and social media strategy in place. With our social media curation platform, you’ll be able to improve engagement and interact more with millennials.
We’d love to talk with you about how you can reach (and engage!) a younger audience by incorporating social media alongside your editorial content. Our colleagues Jeff Lin and Kristina Dartiani are on site so make sure you visit at our booth (#7). Follow the conference as it goes by downloading the conference app (for iOS and Android) or on Twitter (#DMAHK15 or @Newspaperworld).
Will you be going to DMA this week? And are you interested in learning more about our social media curation platform? Email us at [email protected] to schedule a meeting at Digital Media Asia with one of our sales reps.