A picture is worth a thousand words, but especially when it comes to capturing your reader’s attention, you want to take full advantage of every chance to get your message across. With attention spans of mere seconds (today goldfish have longer attentions spans than humans), audiences are harder to reach and more difficult to keep engaged than ever before – so how do you grab their attention?
Show, don’t tell.
By using effective visuals to power up your content, you can boost engagement, and spark up your style. Increasingly, readers want information displayed in visual ways that keep them entertained, such as videos and infographics. So your web site and other digital experiences – e.g., social – should incorporate a healthy proportion of visual content.
Visual Content is King
HubSpot gathered 12 reasons why visual content is very important in today’s content marketing strategy.
Did you know that:
- the brain processes images 60,000X faster than text?
- it takes about 1/10 of a second for a new site visitor to form a first impression?
- 40% of users online will provide more favorable responses to visual content than text-only content?
Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually. Visual components also seriously boost your overall social media engagement. The use of visual content in Facebook campaigns, for example, generates 65% more engagement (!). In other words: you should take advantage of every chance you get to capture your audience’s attention with stunning visuals.
The Importance of Visual Content for Telling a Story and Engaging Your Audience
Today’s publishers should have a strong visual focus to provide their readers with more visual content. With Crowdynews’ tools you are able to include multiple social media sources, such as Instagram, YouTube, Twitter and Facebook into your social media widgets to complement your stories.
The Crowdynews platform finds & filters relevant social content and posts them in real-time next to your articles or stand alone as a full page experience.
We’re happy to chat with you about the possibilities and how you can use visual social media content to maximize your engagement!