Yes, one of our biggest US holidays is upon us – The Super Bowl LI. Whether you tune in to see two superior teams fighting for the world championship, to laugh and cry at the witty and whimsical commercials, or use it as an opportunity to stay out late with friends, the Super Bowl is one of the most anticipated and socially shared events.
Last year,
- Super Bowl ads generated almost 3.3 billion social impressions with nearly 2.5 million social interactions, (iSpot.tv).
- More than 15 million people saw tweets about the Super Bowl, (Nielson).
- Social engagement grew by 44% from 2015 to 2016,(MediaPost).
- 2016 drewnearly 112 million viewers, just shy of the record 115 million people who watched the game in 2015 (Variety).
This Sunday,
- 189 million Americans are expected to watch the Super Bowl LI, (NRF).
- 24% of viewers say that the commercials are the most important part of the Super Bowl (Marketing Charts).
- 78% of survey respondents will engage on social media while watching the game (Influence Central).
Because the ads are equally as important to the game itself, brands are spending millions of dollars to gain viewer favor ($5 million to secure a 30-second spot plus an additional 25% expected spend to promote the ad). With such a large investment, brands can extend the shelf-life of their ads by sharing fan enthusiasm through a social media stream.
The stream can capture the highlights of both the game as well as consumer delight about their favorite ad. Curating tweets, posts, and shares about the ad guarantees that only the most relevant and safe social media posts are shared – a great way to promote brand enthusiasm.
Contact Crowdynews for more information about including a social media stream on your website.
Following is an example of a social media stream highlighting anticipation for Sunday’s game from fans and sports teams.