With ad blocking being one of the most talked-about subjects in the news media and publishing industry, we asked ourselves: are people willing to do something in exchange for ad-free experiences on news websites? This was just one of many questions that prompted us to do some research and dive a little deeper into today’s customers’ wishes & needs.
Recent research demonstrated that readers in fact would be open to performing some sort of exchange, for instance taking a poll to earn ad-free time. People understand a publishers’ need to make money, although not a lot of people are are big fans of paying for content. Millennials are most likely to use a social login to receive ad-free experiences in return. This number is even higher for people already using an ad blocker. Why? Download this brand new research brief now to get more insights.
Just over a 1/3 of all respondents answered to be willing to sign in using a social login to remove ads from news websites. As social is a big part of everyone’s life today, it explains why so many people would choose this option. Crowdynews’ social media curation platform helps you to include social media streams into your content, or next to your articles. Curious how? Get in touch, we’re happy to chat & discuss our social media curation solutions.