As social networks reshape news telling and news sharing, their impact goes well beyond those of news consumers. The creators and distributors of news are also evolving in response to this phenomenon. In a brand new eBook ‘The Impact of Social Media on Publishing and the Rise of Social Media Curation’ we explore how social media is continuously driving change in journalism and the publishing and news media industry.
You’ll learn:
- How social media is changing the news
- About the impact on journalism & publishing
- How social curation solutions bridge the gap between traditional and social journalism
Social storytelling is on the rise. We’ve seen average citizens compete with journalists on reporting breaking news situations, because sites such as Twitter are increasingly being used as an outlet for and a way to spread news. News consumers rely less on homepages and search engines, and are more focused on getting the news where they spend most of their online time – on social media. Social referrals have now become the single biggest source of traffic for most online publishers.
Those social referrals, however, tend to be a tricky audience. They expect your site to be fast, with speedy load times and interactive elements such as video, but also expect a refined, leading-edge visual presentation with fancy images and fonts. To live up to those ever-growing expectations, your website needs to be engagement-oriented. The key is to keep innovating in user experience, driven by social. Use the power of social media curation to expand your audience engagement.
So now it’s time for you to discover and explore the true value of social media curation. Find out how you can engage your audience with the power of social content by downloading a copy of the eBook below.
