Today, the INMA South Asia News Media Conference kicks off. South Asian media executives are gathering in New Delhi, India for two days, November 18 and 19. The conference evolves around what South Asian media companies need to know to understand and respond to “Not Just an Ordinary Disruption”. We are particularly interested in the tracks that discuss the next-generational integrated newsroom and the evolving media habits of consumers.
Media consumption drastically changed over the past few years. People rely less on homepages and search engines, and are more focused on getting the news where they spend most of their online time – on social media. At 31% and rising, social referrals have now become the single biggest source of traffic for most online publishers. However, those people being referred from social media are tricky customers: they tend to spend a lot less time on site and view far less pages.
Crowdynews helps publishers change this dynamic and helps you integrate this into your newsroom. In order to engage this social audience and keep it hooked, it’s crucial to blend your editorial content with high quality social content. The result is a more social-oriented website, where today’s audiences feel more at home and spend more time.
We’d like to talk to you about these evolving media habits, how it’s changing newsrooms and what this means for you in particular. Do you want to learn more about social media curation and how Crowdynews can help you adapt to this dynamic? Don’t miss our 100 second pitch on Wednesday November 18th around 1:15 PM. Or talk to our colleagues Abhishek Marla and Alyx Pang on site at booth #3. If you’re interested, follow the conference proceedings on Twitter (@inmasouthasia and #inmasouthasia).