You’ve probably heard this a lot lately or maybe this is buzzing around in your newsroom: how do we engage our readers? Can we survive in this ever changing media landscape? The future of publishing as we know it, seems to be at stake. Publishers are thinking long and hard about new ways to attract more readers, to keep them on site longer and earn money at the same time.
Readers’ behavior has changed. They don’t wait for the news to be brought to ‘em at the 8 o’clock news anymore. They turn to social networks, mainly Twitter, for news. Thanks to social media, citizen journalists now participate in breaking the news. They often beat traditional reporters to the scene, breaking stories and posting real-time updates before news outlets even get the chance.
Real-time stories belong in this fast-paced society. But stories fade out quickly: the average lifespan of an article is 2.6 days. This infographic explains in more detail about the lifespan of an article and more importantly about ways to make them last longer. The Brussels Bombings are an example of the power of social content, where a tweet got picked up by an editor of the NY Times and storytelling all started from this social post. We believe that it’s time to embrace social as part of the news telling & news consuming experience.
We acknowledge that with so many voices, the social web can get crowded. That’s why Crowdynews offers only the best, most relevant posts to enrich your content. Therefore we invite you to use the power of social media to empower your stories. Contact us to learn more, we are happy to talk you through our solutions and get you started immediately!